PLAN’EAT is an applied research project that aims to:
– better understand how environmental, social, cultural and individual factors affect people’s food choices
– co-design interventions to effectively reverse trends in dietary behaviour.
THE MAIN OBJECTIVES OF PLAN’EAT ARE:
to understand the underlying factors and drivers influencing dietary behaviour, to measure, compare and ‘monetize’ the environmental, social and health impacts of 3 dominant European dietary patterns through True Cost Accounting (TCA), and to co-design effective recommendations, tools and interventions that allow food system actors to steer a transition towards healthier and more sustainable dietary behaviour.