The work in FLABEL has been structured by a model of labelling effects. If label information is indeed available on food products, any effect on food choice is contingent on that consumers pay attention to the label and that they understand the label information. It also helps if consumers like the nutrition labelling system. To which extent consumers will pay attention to labels, like, understand and use them, may depend on the label format, but will also depend on the consumers' motivation to make healthful choices.